We’ve all been there. Someone says “We need to make this easier” or “We need to make this simpler”. Sounds easy enough but what does making it simpler really mean? How do you know your working towards a simpler experience?

To envision the evolution of the any experience you need to think of your organization as a net of interconnected touchpoints: Clients and employees, technology, products, processes and operations, your business model… all these “relationships” formulate who you are as an organization.

Customer expectations are changing and as they interact with other similar technologies and services they’ll expect them to react similarly and if they don’t they’ll see it as a poor experience.

We’ve all heard the statement “Design Mobile First”. Maybe its time to say “Design for Sensors First”. Sensors are becoming more and more incorporated into what we design.